Month: July 2019

Amazon Prime Day 2019 – The Good, The Bad, The Ugly

Post-Amazon Prime Day Ahh, Amazon Prime Day has come and gone and consumers are all shopped out. ‘The big day,’ (more like 48 hours of fury) seemed to have come and gone all too quickly. Now that the discounts are (mostly) gone, it’s time to discuss the good, the bad, and ugly of Prime Day 2019.  The e-commerce platform’s longest ever sale, dubbed “the largest shopping event in Amazon history,” saw 1 million deals and…

Amazon Project Zero and What We Know

Amazon Project Zero Amazon Project Zero is a new program that leverages the combined strengths of Amazon and the brands that use the platform to drive counterfeit products and sellers to zero. Amazon recently announced this exciting project and many details are still unclear, but there are a number of things we already know.  Benefits of Amazon Project Zero Let’s start with the potential benefits of Project Zero. By utilizing what Amazon calls, their three…

Amazon’s A9 Algorithm and Everything you Need to Know

  Amazon: The Search Engine To the average consumer, Amazon is a retailer. To the experienced seller, Amazon is the largest e-commerce search engine. Understanding Amazon’s A9 Algorithm, what influences a product listing appearing on the first page vs the fifth page, is the most important element to selling. According to emarketer, “46.7% of US Internet users started their product searches on Amazon,” in comparison to the 34.6% who went to Google first. In order…

Hidden Reviews on Amazon – The Curveballs Continue

Hidden Reviews on Amazon Amazon – as experienced sellers know, it’s sometimes hard to see the method to their madness. Curveballs are hidden around every corner.  Recently, Simon was looking at a handful of negative reviews and noticed something peculiar about the comments… or lack thereof. The comment counters on negative reviews disappeared! Amazon has always shown how many comments have been left under a standalone review. As an Amazon expert, as well as Amazon…