Month: August 2019

Amazon is Selling Counterfeit Products and why Good Morning America is Wrong

Amazon is Selling Counterfeit Products If you live in the world of e-commerce, watch Good Morning America, or follow any reputable publication, you’ve likely heard about Amazon’s latest “scandal,” – the number of counterfeit products on Amazon. The Wall Street Journal recently reported an internal investigation found “4,152 items for sale on Amazon.com Inc.’s site that have been declared unsafe by federal agencies.”  More alarming is the additional 2,000 listings for toys and medications lacking…

How Luxury Brands Can Thrive on Amazon

Luxury Brands on Amazon While you might assume that Amazon is an online marketplace built primarily for lower-cost brands and products, the truth is that Amazon is less of a discount retailer and more of a convenience retailer. For luxury brands on Amazon to gain purchasing power on this high-traffic enterprise, there are Four Key Components to help them succeed: Text match relevancy Inventory Sales Velocity Price Let’s break this down a bit. Text match…

The Buzz Around Celebrities and Amazon

Celebrities Using Amazon As a Launch Strategy It feels like a new celebrity is announcing their partnership with Amazon each week. From Lady Gaga launching her new cosmetic line, Haus Laboratories, to Jessica Alba introducing The Honest Company, a diapering and baby personal care brand, celebrities continue to leverage the opportunity offered by Amazon.  We’ve entered an era where instead of asking, “Why [are these celebrities using Amazon]?” we’re saying, “about time.” I mean why…