Month: September 2019

Amazon Creates Auto-Generated Variations Under Listings

Amazon Creates Auto-Generated Variations Under Listings Amazon has been making some interesting changes to their platform. First, the controversial, yet unsurprising, change to their A9 Algorithm, and now we’ve seen auto-generated variations being created.  The variations are being automatically created by Amazon, and they appear below a product listing on the Search Engine Results Page (SERP). Reference the screenshot below for an example. Variation Deep-Dive  While this feature seems to be relatively new and there…

Amazon Changes A9 To Favor their own Brands and Increase their Bottom Line

Amazon Changes A9 to Favor their own Brands The Wall Street Journal recently reported Amazon adjusted its A9 algorithm to give preferential placements to listings that are more profitable for the company – likely their own brands. This is the first massive change to their platform that doesn’t align with their Leadership Principle, “Customer Obsession.” While brands are (understandably) concerned about what this means for their sales, there are additional elements that need a spotlight. …

Amazon’s Small and Light Program

Amazon’s Small and Light Program When compared to its standard FBA fees, Amazon’s Small and Light program offers much lower fees for small and light products that get priced under $7. Small and Light enables you to sell a broader range of products and implement new strategies to grow your business with Amazon. Amazon’s standard FBA fees often don’t make sense when you’re selling products below a specific price point. For example, if you’re selling…