Month: December 2019

Performance Paradox with Customer Reviews

When a customer purchases a product from a brand that advertises results — that customer expects results! Therefore, brands that have products with a performance outcome should focus on educating customers on how to correctly use a product. Also, manage customer expectations to avoid negative reviews. Product Purpose Products declaring a performance outcome can be supplements that make your hair grow longer, a facial device to help fight wrinkles, or probiotic supplements that help with…

State of Customer Reviews & Customer Service on Amazon

The concept of a customer review is fantastic. It flips the power from the brand to the consumer. For the longest time, brands were telling customers what they should want and now customers are telling brands their opinions on their products for everyone to see. Furthermore, customer reviews have raised the expectation of the value of a product. In the 1950s, you could go to the pharmacy store and there were a limited amount of…