Month: January 2020

Why Big Brands Are Exiting Amazon

As of this week, Ikea has officially cut ties with Amazon. Ikea is among other brands such as Nike, Birkenstock and PopSockets, that have decided to no longer sell its products on Amazon. But, why? Seller Central vs. Vendor Central To understand a brands relationship with Amazon it’s important to know the key difference between Seller Central and Vendor Central: Seller Central allows brands to sell directly to consumers within Amazon’s ecosystem Vendor Central is…

Amazon Vine Program

According to the Amazon website, Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Read below to hear about Envision Horizons experience with Vine so far! What Brands Are…

E-Commerce Trends To Implement Now

As top marketers and e-commerce professionals we are expected to be on top of trends in order to keep our brand(s) competitive and innovative. In a fast moving digital world where being an early adopter is key; we spoke to the pros to discuss the future of e-commerce.  View highlights on our YouTube channel HERE and read below for more! Retail & E-Commerce We can’t talk about e-commerce without recognizing where it all started –…