Envision Horizons

E-Commerce Trends To Implement Now

As top marketers and e-commerce professionals we are expected to be on top of trends in order to keep our brand(s) competitive and innovative. In a fast moving digital world where being an early adopter is key; we spoke to the pros to discuss the future of e-commerce.  View highlights on our YouTube channel HERE and read below for more! Retail & E-Commerce We can’t talk about e-commerce without recognizing where it all started –…

Performance Paradox with Customer Reviews

When a customer purchases a product from a brand that advertises results — that customer expects results! Therefore, brands that have products with a performance outcome should focus on educating customers on how to correctly use a product. Also, manage customer expectations to avoid negative reviews. Product Purpose Products declaring a performance outcome can be supplements that make your hair grow longer, a facial device to help fight wrinkles, or probiotic supplements that help with…

How Luxury Brands Can Thrive on Amazon

Luxury Brands on Amazon While you might assume that Amazon is an online marketplace built primarily for lower-cost brands and products, the truth is that Amazon is less of a discount retailer and more of a convenience retailer. For luxury brands on Amazon to gain purchasing power on this high-traffic enterprise, there are Four Key Components to help them succeed: Text match relevancy Inventory Sales Velocity Price Let’s break this down a bit. Text match…