Envision Horizons

How Luxury Brands Can Thrive on Amazon

Luxury Brands on Amazon While you might assume that Amazon is an online marketplace built primarily for lower-cost brands and products, the truth is that Amazon is less of a discount retailer and more of a convenience retailer. For luxury brands on Amazon to gain purchasing power on this high-traffic enterprise, there are Four Key Components to help them succeed: Text match relevancy Inventory Sales Velocity Price Let’s break this down a bit. Text match…