Kylie Sharp

The Buzz Around Celebrities and Amazon

Celebrities Using Amazon As a Launch Strategy It feels like a new celebrity is announcing their partnership with Amazon each week. From Lady Gaga launching her new cosmetic line, Haus Laboratories, to Jessica Alba introducing The Honest Company, a diapering and baby personal care brand, celebrities continue to leverage the opportunity offered by Amazon.  We’ve entered an era where instead of asking, “Why [are these celebrities using Amazon]?” we’re saying, “about time.” I mean why…

Amazon Prime One-Day Delivery

Amazon Explores One-Day Prime Shipping

The Future is One-Day Prime Shipping  More and more retailers are implementing free two-day shipping to compete against the retail giant we know and love – Amazon. Fortunately for consumers, Amazon is planning to raise the bar by rolling out one-day shipping to Prime members. In an April earnings call, Chief Financial Officer (CFO) Brian Olavsky, said the company is heavily investing in one-day Prime shipping. Although the retail giant currently offers Prime Now, which…

Amazon Live: What it is, and How to Best Leverage it.

What Is Amazon Live Watch out QVC and Instagram Live – Amazon’s here to join the fun! Just recently Amazon rolled out Amazon Live: A live streaming platform where brands can post video content promoting their products and consumers can discover these products. Brands can now create their own videos with the Amazon Live Creator App on their iPhone where they can talk about and demonstrate their products. Below the video, there is a carousel…

Vendor Central Giving You a Headache? There’s a Better Solution

So we already know that Amazon can be a beast to navigate. The different type of seller accounts can only add to the problem. How do you know if Seller Central or Vendor Central is right for you? In many cases, that choice is already decided for you by Amazon itself. In other cases, you may have a choice depending on the type of products you sell and the volumes of those products. All Amazon…

How to Build a Killer Product Detail Page

Anyone can have a great product, but that doesn’t mean it will automatically sell on Amazon. A killer product needs a killer product detail page to go with it! Here are Envision Horizon’s best practices for creating an amazing product detail page. Pictures, Pictures, Pictures Having awesome high quality  images can help increase click through rates and conversion rates. You can have up to 9 images, however only 7 will show up without the customer…