Laura Meyer

Envision Horizons Holiday Checklist

The Holidays are fast approaching. How is Envision Horizons preparing our clients for the busiest time of the year? Having a strong advertising strategy is one of the most lucrative things you can have going into the retail Super Bowl. To follow are tactics we are implementing, our 360 strategy breakdown, and the key to winning big this HoliDAZE! BE ORGANIZED #1 is being as organized as possible. Create a holiday checklist. See ours, below:…

Amazon Changes A9 To Favor their own Brands and Increase their Bottom Line

Amazon Changes A9 to Favor their own Brands The Wall Street Journal recently reported Amazon adjusted its A9 algorithm to give preferential placements to listings that are more profitable for the company – likely their own brands. This is the first massive change to their platform that doesn’t align with their Leadership Principle, “Customer Obsession.” While brands are (understandably) concerned about what this means for their sales, there are additional elements that need a spotlight. …

Amazon’s Small and Light Program

Amazon’s Small and Light Program When compared to its standard FBA fees, Amazon’s Small and Light program offers much lower fees for small and light products that get priced under $7. Small and Light enables you to sell a broader range of products and implement new strategies to grow your business with Amazon. Amazon’s standard FBA fees often don’t make sense when you’re selling products below a specific price point. For example, if you’re selling…

Amazon is Selling Counterfeit Products and why Good Morning America is Wrong

Amazon is Selling Counterfeit Products If you live in the world of e-commerce, watch Good Morning America, or follow any reputable publication, you’ve likely heard about Amazon’s latest “scandal,” – the number of counterfeit products on Amazon. The Wall Street Journal recently reported an internal investigation found “4,152 items for sale on Amazon.com Inc.’s site that have been declared unsafe by federal agencies.”  More alarming is the additional 2,000 listings for toys and medications lacking…

Amazon’s A9 Algorithm and Everything you Need to Know

  Amazon: The Search Engine To the average consumer, Amazon is a retailer. To the experienced seller, Amazon is the largest e-commerce search engine. Understanding Amazon’s A9 Algorithm, what influences a product listing appearing on the first page vs the fifth page, is the most important element to selling. According to emarketer, “46.7% of US Internet users started their product searches on Amazon,” in comparison to the 34.6% who went to Google first. In order…