Maggy Fermo

Amazon Prime Day 2019 – The Good, The Bad, The Ugly

Post-Amazon Prime Day Ahh, Amazon Prime Day has come and gone and consumers are all shopped out. ‘The big day,’ (more like 48 hours of fury) seemed to have come and gone all too quickly. Now that the discounts are (mostly) gone, it’s time to discuss the good, the bad, and ugly of Prime Day 2019.  The e-commerce platform’s longest ever sale, dubbed “the largest shopping event in Amazon history,” saw 1 million deals and…

Amazon Project Zero and What We Know

Amazon Project Zero Amazon Project Zero is a new program that leverages the combined strengths of Amazon and the brands that use the platform to drive counterfeit products and sellers to zero. Amazon recently announced this exciting project and many details are still unclear, but there are a number of things we already know.  Benefits of Amazon Project Zero Let’s start with the potential benefits of Project Zero. By utilizing what Amazon calls, their three…

The Difference Between Amazon’s Choice & Best Seller Badge

The Difference Between Amazon’s Choice Badge & Best Seller Badge We’ve all seen them. The little black and orange badges on product searches on our favorite marketplace. They help narrow down our choices to ensure we choose the best product. However, and I don’t know about you guys, but when I see those two badges, “Amazon’s Choice” and “Best Selling,” it almost makes the decision-making process harder for me. Do I trust the thousands of…