Maggy Fermo

Amazon is Shutting Listings Down with Negative Customer Reviews

Amazon is Shutting Listings Down with Negative Customer Reviews Amazon has recently become much more sensitive about shutting listings down after a negative customer review or product return. We know the e-commerce behemoth has always operated with a customer-centric mindset. However, will this loyalty to consumers impact their relationship with brands?  Historically, Amazon has always suppressed listings that don’t abide by their quality standards. Typically any listing that has incorrect photography, description, or keywords can…

Amazon Creates Auto-Generated Variations Under Listings

Amazon Creates Auto-Generated Variations Under Listings Amazon has been making some interesting changes to their platform. First, the controversial, yet unsurprising, change to their A9 Algorithm, and now we’ve seen auto-generated variations being created.  The variations are being automatically created by Amazon, and they appear below a product listing on the Search Engine Results Page (SERP). Reference the screenshot below for an example. Variation Deep-Dive  While this feature seems to be relatively new and there…

Amazon Prime Day 2019 – The Good, The Bad, The Ugly

Post-Amazon Prime Day Ahh, Amazon Prime Day has come and gone and consumers are all shopped out. ‘The big day,’ (more like 48 hours of fury) seemed to have come and gone all too quickly. Now that the discounts are (mostly) gone, it’s time to discuss the good, the bad, and ugly of Prime Day 2019.  The e-commerce platform’s longest ever sale, dubbed “the largest shopping event in Amazon history,” saw 1 million deals and…

Amazon Project Zero and What We Know

Amazon Project Zero Amazon Project Zero is a new program that leverages the combined strengths of Amazon and the brands that use the platform to drive counterfeit products and sellers to zero. Amazon recently announced this exciting project and many details are still unclear, but there are a number of things we already know.  Benefits of Amazon Project Zero Let’s start with the potential benefits of Project Zero. By utilizing what Amazon calls, their three…

The Difference Between Amazon’s Choice & Best Seller Badge

The Difference Between Amazon’s Choice Badge & Best Seller Badge We’ve all seen them. The little black and orange badges on product searches on our favorite marketplace. They help narrow down our choices to ensure we choose the best product. However, and I don’t know about you guys, but when I see those two badges, “Amazon’s Choice” and “Best Selling,” it almost makes the decision-making process harder for me. Do I trust the thousands of…