Last March, there was a big disruption when Amazon didn’t place POs (purchase orders) for a large percentage of vendors. Products went out of stock, which was extremely stressful for brands. Rumors began that this was an early sign that Amazon was forcing Vendor Central brands bringing in under $10 million in shipped COGS (cost of goods sold) to Seller Central. Another rumor was that Amazon was merging the two into a new platform called…
Previously, we discussed Amazon’s plans to crack down on counterfeits in an effort to take over luxury fashion. In addition to luxury, Amazon has its sights set on overtaking the prescription market. In 2018, Amazon bought an internet pharmacy called PillPack. At the end of 2019, it introduced “Amazon Pharmacy” branding to the service. According to CNBC, “The change to the brand implies Amazon has greater ambition in pharmacy beyond the PillPack product,” said pharmacy…
If there is one thing we all know about Amazon, it’s that customer purchasing decisions rely heavily on a products ratings. That’s why Amazon has been testing an easier way for people to leave product feedback with the launch of one click ratings last year. Customers who don’t have the time, energy or interest in writing reviews are encouraged to still share their opinion about the product, which benefits the larger Amazon community of shoppers.…
Amazon is once again sweeping their website and removing counterfeits in an effort to be considered a legitimate retailer of luxury goods. But, is it enough? Counterfeits As of last week, news reports revealed Amazon will now report counterfeits to law enforcement on the first strike. Amazon is taking a stand and streamlining the process of going after counterfeit sellers and products. We discussed in our blog why brands such as Pop Socket, Nike &…
As of this week, Ikea has officially cut ties with Amazon. Ikea is among other brands such as Nike, Birkenstock and PopSockets, that have decided to no longer sell its products on Amazon. But, why? Seller Central vs. Vendor Central To understand a brands relationship with Amazon it’s important to know the key difference between Seller Central and Vendor Central: Seller Central allows brands to sell directly to consumers within Amazon’s ecosystem Vendor Central is…
According to the Amazon website, Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Read below to hear about Envision Horizons experience with Vine so far! What Brands Are…
If you’re like me, you’ve added at least one item to your Amazon shopping cart today. You then looked to the bottom of the product detail page to peruse the “frequently bought together” and “sponsored products” because let’s be honest, what’s one more thing? Your experience most likely looked similar to the below: Starting last week, we recognized Amazon slowly updating how consumers view this information in the form of a pop-up after you click…
Earlier this year, Amazon started to roll out free one-day shipping for Prime members. Receiving your purchases as quickly as possible without the crazy fees is a dream come true for consumers. But, what does this mean for brands? RISE IN FBA FEES “With Prime’s free one-day shipping I’m curious to see what’s going to happen to FBA fees in February,” says Laura Meyer, Founder and CEO, Envision Horizons. Historically, Amazon has updated their FBA…
