MJ Johnson

Why Big Brands Are Exiting Amazon

As of this week, Ikea has officially cut ties with Amazon. Ikea is among other brands such as Nike, Birkenstock and PopSockets, that have decided to no longer sell its products on Amazon. But, why? Seller Central vs. Vendor Central To understand a brands relationship with Amazon it’s important to know the key difference between Seller Central and Vendor Central: Seller Central allows brands to sell directly to consumers within Amazon’s ecosystem Vendor Central is…

Amazon Vine Program

According to the Amazon website, Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Read below to hear about Envision Horizons experience with Vine so far! What Brands Are…

Amazon’s New Add To Cart Pop-Up Feature

If you’re like me, you’ve added at least one item to your Amazon shopping cart today. You then looked to the bottom of the product detail page to peruse the “frequently bought together” and “sponsored products” because let’s be honest, what’s one more thing? Your experience most likely looked similar to the below: Starting last week, we recognized Amazon slowly updating how consumers view this information in the form of a pop-up after you click…

What Amazon Prime’s Free One-Day Shipping Means For Brands Using FBA

Earlier this year, Amazon started to roll out free one-day shipping for Prime members. Receiving your purchases as quickly as possible without the crazy fees is a dream come true for consumers. But, what does this mean for brands? RISE IN FBA FEES “With Prime’s free one-day shipping I’m curious to see what’s going to happen to FBA fees in February,” says Laura Meyer, Founder and CEO, Envision Horizons. Historically, Amazon has updated their FBA…