Luxury Brands on Amazon While you might assume that Amazon is an online marketplace built primarily for lower-cost brands and products, the truth is that Amazon is less of a discount retailer and more of a convenience retailer. For luxury brands on Amazon to gain purchasing power on this high-traffic enterprise, there are Four Key Components to help them succeed: Text match relevancy Inventory Sales Velocity Price Let’s break this down a bit. Text match
Amazon Strategy & Growth
Celebrities Using Amazon As a Launch Strategy It feels like a new celebrity is announcing their partnership with Amazon each week. From Lady Gaga launching her new cosmetic line, Haus Laboratories, to Jessica Alba introducing The Honest Company, a diapering and baby personal care brand, celebrities continue to leverage the opportunity offered by Amazon.  We’ve entered an era where instead of asking, “Why [are these celebrities using Amazon]?” we’re saying, “about time.” I mean why
Amazon Strategy & Growth, Industry Insights
Post-Amazon Prime Day Ahh, Amazon Prime Day has come and gone and consumers are all shopped out. ‘The big day,’ (more like 48 hours of fury) seemed to have come and gone all too quickly. Now that the discounts are (mostly) gone, it’s time to discuss the good, the bad, and ugly of Prime Day 2019.  The e-commerce platform’s longest ever sale, dubbed “the largest shopping event in Amazon history,” saw 1 million deals and
Industry Insights
Amazon Project Zero Amazon Project Zero is a new program that leverages the combined strengths of Amazon and the brands that use the platform to drive counterfeit products and sellers to zero. Amazon recently announced this exciting project and many details are still unclear, but there are a number of things we already know.  Benefits of Amazon Project Zero Let’s start with the potential benefits of Project Zero. By utilizing what Amazon calls, their three
Industry Insights
  Amazon: The Search Engine To the average consumer, Amazon is a retailer. To the experienced seller, Amazon is the largest e-commerce search engine. Understanding Amazon’s A9 Algorithm, what influences a product listing appearing on the first page vs the fifth page, is the most important element to selling. According to emarketer, “46.7% of US Internet users started their product searches on Amazon,” in comparison to the 34.6% who went to Google first. In order
Amazon Organic Search
Hidden Reviews on Amazon Amazon – as experienced sellers know, it’s sometimes hard to see the method to their madness. Curveballs are hidden around every corner.  Recently, Simon was looking at a handful of negative reviews and noticed something peculiar about the comments… or lack thereof. The comment counters on negative reviews disappeared! Amazon has always shown how many comments have been left under a standalone review. As an Amazon expert, as well as Amazon
Amazon Strategy & Growth, Industry Insights
Amazon Listing Titles If there was ever a time to get creative with your Amazon Listing Titles, it’s now! In case you missed the latest news:  Starting July 22, 2019, Amazon will suppress ASINs from Amazon Search whose titles do not comply with Amazon’s product title requirements. This is because our research shows that the ASIN titles that violate our policies result in poor customer experience. Please review Amazon’s FBA Product Title Requirements prior to
Amazon Strategy & Growth, Industry Insights
How to Prepare for Amazon Prime Day 2019 Cat’s out the bag! Amazon Prime Day 2019 is expected to take place July 15 – 17! For sellers and consumers alike, Amazon Prime Day can be an exciting (yet daunting!) event. In 2018, over the course of the 36-hour sale, beauty product sales increased by 186% and electronics sales increased 2,718%. When consumers are looking to buy big ticket items or stock up on necessities, they
Amazon Strategy & Growth, Industry Insights