We are living in 2020 now so it seems fitting to discuss what’s been going on with AI as it relates to e-commerce. Artificial intelligence is a big topic right now and it makes sense companies are embracing it. Amazon has recently incorporated AI solutions to streamline the customer journey.  Amazon Go Stores Two years ago Amazon opened its first Amazon Go store to the public in Seattle. Now there are 26 stores throughout Seattle,
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Last March, there was a big disruption when Amazon didn’t place POs (purchase orders) for a large percentage of vendors. Products went out of stock, which was extremely stressful for brands. Rumors began that this was an early sign that Amazon was forcing Vendor Central brands bringing in under $10 million in shipped COGS (cost of goods sold) to Seller Central. Another rumor was that Amazon was merging the two into a new platform called
Vendor Central & Seller Central
Previously, we discussed Amazon’s plans to crack down on counterfeits in an effort to take over luxury fashion. In addition to luxury, Amazon has its sights set on overtaking the prescription market. In 2018, Amazon bought an internet pharmacy called PillPack. At the end of 2019, it introduced “Amazon Pharmacy” branding to the service. According to CNBC, “The change to the brand implies Amazon has greater ambition in pharmacy beyond the PillPack product,” said pharmacy
Amazon Strategy & Growth
If there is one thing we all know about Amazon, it’s that customer purchasing decisions rely heavily on a products ratings. That’s why Amazon has been testing an easier way for people to leave product feedback with the launch of one click ratings last year. Customers who don’t have the time, energy or interest in writing reviews are encouraged to still share their opinion about the product, which benefits the larger Amazon community of shoppers.
Amazon Reviews
Amazon is once again sweeping their website and removing counterfeits in an effort to be considered a legitimate retailer of luxury goods. But, is it enough? Counterfeits As of last week, news reports revealed Amazon will now report counterfeits to law enforcement on the first strike. Amazon is taking a stand and streamlining the process of going after counterfeit sellers and products.  We discussed in our blog why brands such as Pop Socket, Nike &
Amazon Display Advertising
As of this week, Ikea has officially cut ties with Amazon. Ikea is among other brands such as Nike, Birkenstock and PopSockets, that have decided to no longer sell its products on Amazon. But, why? Seller Central vs. Vendor Central To understand a brands relationship with Amazon it’s important to know the key difference between Seller Central and Vendor Central: Seller Central allows brands to sell directly to consumers within Amazon’s ecosystemVendor Central is selling
Amazon Display Advertising
According to the Amazon website, Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Read below to hear about Envision Horizons experience with Vine so far! What Brands Are
Amazon Reviews
As top marketers and e-commerce professionals we are expected to be on top of trends in order to keep our brand(s) competitive and innovative. In a fast moving digital world where being an early adopter is key; we spoke to the pros to discuss the future of e-commerce.  View highlights on our YouTube channel HERE and read below for more! Retail & E-Commerce We can’t talk about e-commerce without recognizing where it all started –
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