Previously, we discussed Amazon’s plans to crack down on counterfeits in an effort to take over luxury fashion. In addition to luxury, Amazon has its sights set on overtaking the prescription market. In 2018, Amazon bought an internet pharmacy called PillPack. At the end of 2019, it introduced “Amazon Pharmacy” branding to the service. According to CNBC, “The change to the brand implies Amazon has greater ambition in pharmacy beyond the PillPack product,” said pharmacy
Amazon Strategy & Growth
If there is one thing we all know about Amazon, it’s that customer purchasing decisions rely heavily on a products ratings. That’s why Amazon has been testing an easier way for people to leave product feedback with the launch of one click ratings last year. Customers who don’t have the time, energy or interest in writing reviews are encouraged to still share their opinion about the product, which benefits the larger Amazon community of shoppers.
Amazon Reviews
Amazon is once again sweeping their website and removing counterfeits in an effort to be considered a legitimate retailer of luxury goods. But, is it enough? Counterfeits As of last week, news reports revealed Amazon will now report counterfeits to law enforcement on the first strike. Amazon is taking a stand and streamlining the process of going after counterfeit sellers and products.  We discussed in our blog why brands such as Pop Socket, Nike &
Amazon Display Advertising
As of this week, Ikea has officially cut ties with Amazon. Ikea is among other brands such as Nike, Birkenstock and PopSockets, that have decided to no longer sell its products on Amazon. But, why? Seller Central vs. Vendor Central To understand a brands relationship with Amazon it’s important to know the key difference between Seller Central and Vendor Central: Seller Central allows brands to sell directly to consumers within Amazon’s ecosystemVendor Central is selling
Amazon Display Advertising
According to the Amazon website, Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Read below to hear about Envision Horizons experience with Vine so far! What Brands Are
Amazon Reviews
As top marketers and e-commerce professionals we are expected to be on top of trends in order to keep our brand(s) competitive and innovative. In a fast moving digital world where being an early adopter is key; we spoke to the pros to discuss the future of e-commerce.  View highlights on our YouTube channel HERE and read below for more! Retail & E-Commerce We can’t talk about e-commerce without recognizing where it all started –
Industry Insights
When a customer purchases a product from a brand that advertises results — that customer expects results! Therefore, brands that have products with a performance outcome should focus on educating customers on how to correctly use a product. Also, manage customer expectations to avoid negative reviews. Product Purpose Products declaring a performance outcome can be supplements that make your hair grow longer, a facial device to help fight wrinkles, or probiotic supplements that help with
Uncategorized
The concept of a customer review is fantastic. It flips the power from the brand to the consumer. For the longest time, brands were telling customers what they should want and now customers are telling brands their opinions on their products for everyone to see. Furthermore, customer reviews have raised the expectation of the value of a product. In the 1950s, you could go to the pharmacy store and there were a limited amount of
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