As of this week, Ikea has officially cut ties with Amazon. Ikea is among other brands such as Nike, Birkenstock and PopSockets, that have decided to no longer sell its products on Amazon. But, why? Seller Central vs. Vendor Central To understand a brands relationship with Amazon it’s important to know the key difference between Seller Central and Vendor Central: Seller Central allows brands to sell directly to consumers within Amazon’s ecosystemVendor Central is selling
Amazon Display Advertising
According to the Amazon website, Vine invites the most trusted reviewers on Amazon to post opinions about new and pre-release items to help their fellow customers make informed purchase decisions. Amazon invites customers to become Vine Voices based on their reviewer rank, which is a reflection of the quality and helpfulness of their reviews as judged by other Amazon customers. Read below to hear about Envision Horizons experience with Vine so far! What Brands Are
Amazon Reviews
As top marketers and e-commerce professionals we are expected to be on top of trends in order to keep our brand(s) competitive and innovative. In a fast moving digital world where being an early adopter is key; we spoke to the pros to discuss the future of e-commerce.  View highlights on our YouTube channel HERE and read below for more! Retail & E-Commerce We can’t talk about e-commerce without recognizing where it all started –
Industry Insights
When a customer purchases a product from a brand that advertises results — that customer expects results! Therefore, brands that have products with a performance outcome should focus on educating customers on how to correctly use a product. Also, manage customer expectations to avoid negative reviews. Product Purpose Products declaring a performance outcome can be supplements that make your hair grow longer, a facial device to help fight wrinkles, or probiotic supplements that help with
The concept of a customer review is fantastic. It flips the power from the brand to the consumer. For the longest time, brands were telling customers what they should want and now customers are telling brands their opinions on their products for everyone to see. Furthermore, customer reviews have raised the expectation of the value of a product. In the 1950s, you could go to the pharmacy store and there were a limited amount of
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The Holidays are fast approaching. How is Envision Horizons preparing our clients for the busiest time of the year? Having a strong advertising strategy is one of the most lucrative things you can have going into the retail Super Bowl. To follow are tactics we are implementing, our 360 strategy breakdown, and the key to winning big this HoliDAZE! BE ORGANIZED #1 is being as organized as possible. Create a holiday checklist. See ours, below:
Amazon Strategy & Growth
If you’re like me, you’ve added at least one item to your Amazon shopping cart today. You then looked to the bottom of the product detail page to peruse the “frequently bought together” and “sponsored products” because let’s be honest, what’s one more thing? Your experience most likely looked similar to the below: Starting last week, we recognized Amazon slowly updating how consumers view this information in the form of a pop-up after you click
Amazon Display Advertising
Earlier this year, Amazon started to roll out free one-day shipping for Prime members. Receiving your purchases as quickly as possible without the crazy fees is a dream come true for consumers. But, what does this mean for brands? RISE IN FBA FEES “With Prime’s free one-day shipping I’m curious to see what’s going to happen to FBA fees in February,” says Laura Meyer, Founder and CEO, Envision Horizons. Historically, Amazon has updated their FBA
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