The Holidays are fast approaching. How is Envision Horizons preparing our clients for the busiest time of the year? Having a strong advertising strategy is one of the most lucrative things you can have going into the retail Super Bowl. To follow are tactics we are implementing, our 360 strategy breakdown, and the key to winning big this HoliDAZE! BE ORGANIZED #1 is being as organized as possible. Create a holiday checklist. See ours, below:
Amazon Strategy & Growth
If you’re like me, you’ve added at least one item to your Amazon shopping cart today. You then looked to the bottom of the product detail page to peruse the “frequently bought together” and “sponsored products” because let’s be honest, what’s one more thing? Your experience most likely looked similar to the below: Starting last week, we recognized Amazon slowly updating how consumers view this information in the form of a pop-up after you click
Amazon Display Advertising
Earlier this year, Amazon started to roll out free one-day shipping for Prime members. Receiving your purchases as quickly as possible without the crazy fees is a dream come true for consumers. But, what does this mean for brands? RISE IN FBA FEES “With Prime’s free one-day shipping I’m curious to see what’s going to happen to FBA fees in February,” says Laura Meyer, Founder and CEO, Envision Horizons. Historically, Amazon has updated their FBA
Amazon Prime Free One-day Shipping   , , , , , , , , , ,
Amazon is Shutting Listings Down with Negative Customer Reviews Amazon has recently become much more sensitive about shutting listings down after a negative customer review or product return. We know the e-commerce behemoth has always operated with a customer-centric mindset. However, will this loyalty to consumers impact their relationship with brands?  Historically, Amazon has always suppressed listings that don’t abide by their quality standards. Typically any listing that has incorrect photography, description, or keywords can
Amazon Display Advertising
Amazon Creates Auto-Generated Variations Under Listings Amazon has been making some interesting changes to their platform. First, the controversial, yet unsurprising, change to their A9 Algorithm, and now we’ve seen auto-generated variations being created.  The variations are being automatically created by Amazon, and they appear below a product listing on the Search Engine Results Page (SERP). Reference the screenshot below for an example. Variation Deep-Dive  While this feature seems to be relatively new and there
Amazon Strategy & Growth, Industry Insights
Amazon Changes A9 to Favor their own Brands The Wall Street Journal recently reported Amazon adjusted its A9 algorithm to give preferential placements to listings that are more profitable for the company – likely their own brands. This is the first massive change to their platform that doesn’t align with their Leadership Principle, “Customer Obsession.” While brands are (understandably) concerned about what this means for their sales, there are additional elements that need a spotlight. 
Industry Insights
Amazon’s Small and Light Program When compared to its standard FBA fees, Amazon’s Small and Light program offers much lower fees for small and light products that get priced under $7. Small and Light enables you to sell a broader range of products and implement new strategies to grow your business with Amazon. Amazon’s standard FBA fees often don’t make sense when you’re selling products below a specific price point. For example, if you’re selling
Amazon Strategy & Growth
Amazon is Selling Counterfeit Products If you live in the world of e-commerce, watch Good Morning America, or follow any reputable publication, you’ve likely heard about Amazon’s latest “scandal,” – the number of counterfeit products on Amazon. The Wall Street Journal recently reported an internal investigation found “4,152 items for sale on Amazon.com Inc.’s site that have been declared unsafe by federal agencies.”  More alarming is the additional 2,000 listings for toys and medications lacking
Amazon Display Advertising