Amazon Display Advertising

Why Big Brands Are Exiting Amazon

As of this week, Ikea has officially cut ties with Amazon. Ikea is among other brands such as Nike, Birkenstock and PopSockets, that have decided to no longer sell its products on Amazon. But, why? Seller Central vs. Vendor Central To understand a brands relationship with Amazon it’s important to know the key difference between Seller Central and Vendor Central: Seller Central allows brands to sell directly to consumers within Amazon’s ecosystem Vendor Central is…

Amazon’s New Add To Cart Pop-Up Feature

If you’re like me, you’ve added at least one item to your Amazon shopping cart today. You then looked to the bottom of the product detail page to peruse the “frequently bought together” and “sponsored products” because let’s be honest, what’s one more thing? Your experience most likely looked similar to the below: Starting last week, we recognized Amazon slowly updating how consumers view this information in the form of a pop-up after you click…

Amazon is Shutting Listings Down with Negative Customer Reviews

Amazon is Shutting Listings Down with Negative Customer Reviews Amazon has recently become much more sensitive about shutting listings down after a negative customer review or product return. We know the e-commerce behemoth has always operated with a customer-centric mindset. However, will this loyalty to consumers impact their relationship with brands?  Historically, Amazon has always suppressed listings that don’t abide by their quality standards. Typically any listing that has incorrect photography, description, or keywords can…

Amazon is Selling Counterfeit Products and why Good Morning America is Wrong

Amazon is Selling Counterfeit Products If you live in the world of e-commerce, watch Good Morning America, or follow any reputable publication, you’ve likely heard about Amazon’s latest “scandal,” – the number of counterfeit products on Amazon. The Wall Street Journal recently reported an internal investigation found “4,152 items for sale on Amazon.com Inc.’s site that have been declared unsafe by federal agencies.”  More alarming is the additional 2,000 listings for toys and medications lacking…