Amazon Strategy & Growth

How Luxury Brands Can Thrive on Amazon

Luxury Brands on Amazon While you might assume that Amazon is an online marketplace built primarily for lower-cost brands and products, the truth is that Amazon is less of a discount retailer and more of a convenience retailer. For luxury brands on Amazon to gain purchasing power on this high-traffic enterprise, there are Four Key Components to help them succeed: Text match relevancy Inventory Sales Velocity Price Let’s break this down a bit. Text match…

The Buzz Around Celebrities and Amazon

Celebrities Using Amazon As a Launch Strategy It feels like a new celebrity is announcing their partnership with Amazon each week. From Lady Gaga launching her new cosmetic line, Haus Laboratories, to Jessica Alba introducing The Honest Company, a diapering and baby personal care brand, celebrities continue to leverage the opportunity offered by Amazon.  We’ve entered an era where instead of asking, “Why [are these celebrities using Amazon]?” we’re saying, “about time.” I mean why…

Hidden Reviews on Amazon – The Curveballs Continue

Hidden Reviews on Amazon Amazon – as experienced sellers know, it’s sometimes hard to see the method to their madness. Curveballs are hidden around every corner.  Recently, Simon was looking at a handful of negative reviews and noticed something peculiar about the comments… or lack thereof. The comment counters on negative reviews disappeared! Amazon has always shown how many comments have been left under a standalone review. As an Amazon expert, as well as Amazon…

How to Bypass Amazon’s Suppressed Search ASINs Debacle

Amazon Listing Titles If there was ever a time to get creative with your Amazon Listing Titles, it’s now! In case you missed the latest news:  Starting July 22, 2019, Amazon will suppress ASINs from Amazon Search whose titles do not comply with Amazon’s product title requirements. This is because our research shows that the ASIN titles that violate our policies result in poor customer experience. Please review Amazon’s FBA Product Title Requirements prior to…

Amazon Prime Day 2019 – The Inside Scoop from EH Experts

How to Prepare for Amazon Prime Day 2019 Cat’s out the bag! Amazon Prime Day 2019 is expected to take place July 15 – 17! For sellers and consumers alike, Amazon Prime Day can be an exciting (yet daunting!) event. In 2018, over the course of the 36-hour sale, beauty product sales increased by 186% and electronics sales increased 2,718%. When consumers are looking to buy big ticket items or stock up on necessities, they…

The Difference Between Amazon’s Choice & Best Seller Badge

The Difference Between Amazon’s Choice Badge & Best Seller Badge We’ve all seen them. The little black and orange badges on product searches on our favorite marketplace. They help narrow down our choices to ensure we choose the best product. However, and I don’t know about you guys, but when I see those two badges, “Amazon’s Choice” and “Best Selling,” it almost makes the decision-making process harder for me. Do I trust the thousands of…

Amazon Prime One-Day Delivery

Amazon Explores One-Day Prime Shipping

The Future is One-Day Prime Shipping  More and more retailers are implementing free two-day shipping to compete against the retail giant we know and love – Amazon. Fortunately for consumers, Amazon is planning to raise the bar by rolling out one-day shipping to Prime members. In an April earnings call, Chief Financial Officer (CFO) Brian Olavsky, said the company is heavily investing in one-day Prime shipping. Although the retail giant currently offers Prime Now, which…

Vendor Central Giving You a Headache? There’s a Better Solution

So we already know that Amazon can be a beast to navigate. The different type of seller accounts can only add to the problem. How do you know if Seller Central or Vendor Central is right for you? In many cases, that choice is already decided for you by Amazon itself. In other cases, you may have a choice depending on the type of products you sell and the volumes of those products. All Amazon…