Amazon Strategy & Growth

Envision Horizons Holiday Checklist

The Holidays are fast approaching. How is Envision Horizons preparing our clients for the busiest time of the year? Having a strong advertising strategy is one of the most lucrative things you can have going into the retail Super Bowl. To follow are tactics we are implementing, our 360 strategy breakdown, and the key to winning big this HoliDAZE! BE ORGANIZED #1 is being as organized as possible. Create a holiday checklist. See ours, below:…

Amazon Creates Auto-Generated Variations Under Listings

Amazon Creates Auto-Generated Variations Under Listings Amazon has been making some interesting changes to their platform. First, the controversial, yet unsurprising, change to their A9 Algorithm, and now we’ve seen auto-generated variations being created.  The variations are being automatically created by Amazon, and they appear below a product listing on the Search Engine Results Page (SERP). Reference the screenshot below for an example. Variation Deep-Dive  While this feature seems to be relatively new and there…

Amazon’s Small and Light Program

Amazon’s Small and Light Program When compared to its standard FBA fees, Amazon’s Small and Light program offers much lower fees for small and light products that get priced under $7. Small and Light enables you to sell a broader range of products and implement new strategies to grow your business with Amazon. Amazon’s standard FBA fees often don’t make sense when you’re selling products below a specific price point. For example, if you’re selling…

How Luxury Brands Can Thrive on Amazon

Luxury Brands on Amazon While you might assume that Amazon is an online marketplace built primarily for lower-cost brands and products, the truth is that Amazon is less of a discount retailer and more of a convenience retailer. For luxury brands on Amazon to gain purchasing power on this high-traffic enterprise, there are Four Key Components to help them succeed: Text match relevancy Inventory Sales Velocity Price Let’s break this down a bit. Text match…

The Buzz Around Celebrities and Amazon

Celebrities Using Amazon As a Launch Strategy It feels like a new celebrity is announcing their partnership with Amazon each week. From Lady Gaga launching her new cosmetic line, Haus Laboratories, to Jessica Alba introducing The Honest Company, a diapering and baby personal care brand, celebrities continue to leverage the opportunity offered by Amazon.  We’ve entered an era where instead of asking, “Why [are these celebrities using Amazon]?” we’re saying, “about time.” I mean why…

Hidden Reviews on Amazon – The Curveballs Continue

Hidden Reviews on Amazon Amazon – as experienced sellers know, it’s sometimes hard to see the method to their madness. Curveballs are hidden around every corner.  Recently, Simon was looking at a handful of negative reviews and noticed something peculiar about the comments… or lack thereof. The comment counters on negative reviews disappeared! Amazon has always shown how many comments have been left under a standalone review. As an Amazon expert, as well as Amazon…

How to Bypass Amazon’s Suppressed Search ASINs Debacle

Amazon Listing Titles If there was ever a time to get creative with your Amazon Listing Titles, it’s now! In case you missed the latest news:  Starting July 22, 2019, Amazon will suppress ASINs from Amazon Search whose titles do not comply with Amazon’s product title requirements. This is because our research shows that the ASIN titles that violate our policies result in poor customer experience. Please review Amazon’s FBA Product Title Requirements prior to…

Amazon Prime Day 2019 – The Inside Scoop from EH Experts

How to Prepare for Amazon Prime Day 2019 Cat’s out the bag! Amazon Prime Day 2019 is expected to take place July 15 – 17! For sellers and consumers alike, Amazon Prime Day can be an exciting (yet daunting!) event. In 2018, over the course of the 36-hour sale, beauty product sales increased by 186% and electronics sales increased 2,718%. When consumers are looking to buy big ticket items or stock up on necessities, they…