Industry Insights

Amazon Creates Auto-Generated Variations Under Listings

Amazon Creates Auto-Generated Variations Under Listings Amazon has been making some interesting changes to their platform. First, the controversial, yet unsurprising, change to their A9 Algorithm, and now we’ve seen auto-generated variations being created.  The variations are being automatically created by Amazon, and they appear below a product listing on the Search Engine Results Page (SERP). Reference the screenshot below for an example. Variation Deep-Dive  While this feature seems to be relatively new and there…

Amazon Changes A9 To Favor their own Brands and Increase their Bottom Line

Amazon Changes A9 to Favor their own Brands The Wall Street Journal recently reported Amazon adjusted its A9 algorithm to give preferential placements to listings that are more profitable for the company – likely their own brands. This is the first massive change to their platform that doesn’t align with their Leadership Principle, “Customer Obsession.” While brands are (understandably) concerned about what this means for their sales, there are additional elements that need a spotlight. …

The Buzz Around Celebrities and Amazon

Celebrities Using Amazon As a Launch Strategy It feels like a new celebrity is announcing their partnership with Amazon each week. From Lady Gaga launching her new cosmetic line, Haus Laboratories, to Jessica Alba introducing The Honest Company, a diapering and baby personal care brand, celebrities continue to leverage the opportunity offered by Amazon.  We’ve entered an era where instead of asking, “Why [are these celebrities using Amazon]?” we’re saying, “about time.” I mean why…

Amazon Prime Day 2019 – The Good, The Bad, The Ugly

Post-Amazon Prime Day Ahh, Amazon Prime Day has come and gone and consumers are all shopped out. ‘The big day,’ (more like 48 hours of fury) seemed to have come and gone all too quickly. Now that the discounts are (mostly) gone, it’s time to discuss the good, the bad, and ugly of Prime Day 2019.  The e-commerce platform’s longest ever sale, dubbed “the largest shopping event in Amazon history,” saw 1 million deals and…

Amazon Project Zero and What We Know

Amazon Project Zero Amazon Project Zero is a new program that leverages the combined strengths of Amazon and the brands that use the platform to drive counterfeit products and sellers to zero. Amazon recently announced this exciting project and many details are still unclear, but there are a number of things we already know.  Benefits of Amazon Project Zero Let’s start with the potential benefits of Project Zero. By utilizing what Amazon calls, their three…

Hidden Reviews on Amazon – The Curveballs Continue

Hidden Reviews on Amazon Amazon – as experienced sellers know, it’s sometimes hard to see the method to their madness. Curveballs are hidden around every corner.  Recently, Simon was looking at a handful of negative reviews and noticed something peculiar about the comments… or lack thereof. The comment counters on negative reviews disappeared! Amazon has always shown how many comments have been left under a standalone review. As an Amazon expert, as well as Amazon…

How to Bypass Amazon’s Suppressed Search ASINs Debacle

Amazon Listing Titles If there was ever a time to get creative with your Amazon Listing Titles, it’s now! In case you missed the latest news:  Starting July 22, 2019, Amazon will suppress ASINs from Amazon Search whose titles do not comply with Amazon’s product title requirements. This is because our research shows that the ASIN titles that violate our policies result in poor customer experience. Please review Amazon’s FBA Product Title Requirements prior to…

Amazon Prime Day 2019 – The Inside Scoop from EH Experts

How to Prepare for Amazon Prime Day 2019 Cat’s out the bag! Amazon Prime Day 2019 is expected to take place July 15 – 17! For sellers and consumers alike, Amazon Prime Day can be an exciting (yet daunting!) event. In 2018, over the course of the 36-hour sale, beauty product sales increased by 186% and electronics sales increased 2,718%. When consumers are looking to buy big ticket items or stock up on necessities, they…