The Ultimate Amazon Rivalry

Last March, there was a big disruption when Amazon didn’t place POs (purchase orders) for a large percentage of vendors. Products went out of stock, which was extremely stressful for brands. Rumors began that this was an early sign that Amazon was forcing Vendor Central brands bringing in under $10 million in shipped COGS (cost of goods sold) to Seller Central. Another rumor was that Amazon was merging the two into a new platform called…