Amazon Demand-Side Platform (DSP)
What is Amazon DSP?
Amazon DSP is a demand-side platform enabling brands to advertise on both Amazon and other sites throughout the web. They are a combination of images and information “following” consumers across the web in an effort to increase conversions.
Benefits of Amazon DSP
When brands advertise via DSP, they’re tapping into consumer behavior. Display ads use a variety of remarketing strategies to retarget consumers who:
- Already looked at Amazon pages but didn’t make a purchase
- Were researching products on brand websites
- View competitor products on Amazon
How Envision Horizons Helps with DSP
Our strategists build, optimize, and manage all aspects of our client’s presence on Amazon. We couple multiple advertising strategies to improve our marketing efforts and maximize your return on Amazon investment. We lay the foundation of your campaign through research and optimization to ensure a successful campaign launch. Through years of experience, our Amazon veterans will turn your advertising into a well-oiled machine.
The EH Way
By taking a consultative approach in understanding our clients’ goals, Envision Horizons will recommend one of the following campaigns:
- Building Brand Awareness
- Increase Monthly Sales
The purpose of a brand-awareness campaign is to impact clicks, conversions, and top-of-mind awareness. Studies have shown even if consumers don’t click your advertisements, they still have a positive impact on top-of-mind awareness. We measure the success of these campaigns through impressions, click-through rates, sessions, and page views.
Increase Monthly Sales
With these ad buys, we’re going to take your brand to new heights. We’re going to retarget your existing audience, market your brand to new audiences, and continue in-market advertising. Long story short: we’re going to expand your audience and maximize conversions.