AMAZON

State of Customer Reviews & Customer Service on Amazon

The concept of a customer review is fantastic. It flips the power from the brand to the consumer. For the longest time, brands were telling customers what they should want and now customers are telling brands their opinions on their products for everyone to see. Furthermore, customer reviews have raised the expectation of the value of a product. In the 1950s, you could go to the pharmacy store and there were a limited amount of…

What Amazon Prime’s Free One-Day Shipping Means For Brands Using FBA

Earlier this year, Amazon started to roll out free one-day shipping for Prime members. Receiving your purchases as quickly as possible without the crazy fees is a dream come true for consumers. But, what does this mean for brands? RISE IN FBA FEES “With Prime’s free one-day shipping I’m curious to see what’s going to happen to FBA fees in February,” says Laura Meyer, Founder and CEO, Envision Horizons. Historically, Amazon has updated their FBA…